If your goal is to build credibility, botting will damage your reputation.īotting is fraud. It’s very obvious if you have 50,000 monthly listeners and your “Discovered On” section on Spotify shows you’re on unbranded playlists, playlist that have random songs in them, or just little consistency in terms of genre. Part of the value of increased streams is creating industry “buzz”, but I can tell from experience, most of the industry can smell fake plays from a mile away. This results in placing your music alongside artists that make very little sense.īotting creates a false sense of accomplishment. It creates a dizzying array of data for Spotify’s algorithm to sort through. They skip from listening to Brazilian Jazz, to Metal, to Pop Rock.
Those bots are random accounts with bizarre data that do not engage with your content in a meaningful way. While this sounds great for algorithmic activation, it's actually quite damaging. Since many of the accounts used are real accounts and typically hidden behind a VPN, they look like a lot of other users. Spotify doesn’t always know what streams are real or fake. Now more than ever, artists and their teams are choosing to employ fake streams while in their minds using it as a jumping off point for other important things.įor a developing artist, there are a few major problems with this strategy: VICE first reported almost 5 years ago on the rise of streaming bots. Most exchange a fee for a guaranteed number of streams. These bots are programmed to control individual Spotify accounts to play the same song(s) or playlist(s) repeatedly on a loop. Individuals and companies have used these bots to create all sorts of new services targeted to the music industry. “Bots” are software programs that were created to perform repetitive tasks on the internet.
What’s followed has been a staggering rise in the use of bots that artificially increase spin counts. Thus, streaming promotion has become a focal point for most artist development campaigns in recent years. The reason? Yes, Spotify is the go to streaming platform for most music fans, but more importantly, the industry collectively agrees Spotify streams are transparent and difficult to manipulate. The number of streams on a track gives more validation than any other metric online or in the real world. Spotify spin counts are the holy grail in the music industry right now.
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